Cookie policy

What is a cookie

A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website. It allows the website to remember information between visits. Depending on their purpose, cookies may be essential for the website to work, be used for audience measurement, or be used for advertising purposes.

This policy sets out which cookies, and other similar technologies such as pixels or the browser’s local storage, are used by melimelo.co and for what purpose.

Our approach

Melimelo has chosen restraint: the website includes no audience measurement tool, no tag manager and no third-party widget. Almost all of its pages set no cookies at all.

A single page is the exception: melimelo.co/links, which receives, among others, visitors from our advertising campaigns. It includes the Meta pixel to measure the effectiveness of these campaigns. How it works is detailed below.

Cookies used

Apart from the /links page, melimelo.co sets no cookies. The website is served as static pages: it has no user session, no basket and no login. Creating an account and managing the household take place in the Melimelo app, installed on the device or opened in the browser at app.melimelo.co, not on the melimelo.co showcase website.

The Meta pixel on the /links page

The Meta pixel is a small script provided by Meta Platforms Ireland Limited, the publisher of Facebook and Instagram. It is loaded only on the melimelo.co/links page.

• Purpose: to measure visits to this page and clicks on the download buttons (App Store, Google Play), in order to assess and optimise our advertising campaigns run on Facebook and Instagram.
• Data sent to Meta: IP address, technical information about the browser and the device, address of the page visited, events measured (page visit, click on a download button) and cookie identifiers.
• Cookie set on melimelo.co: _fbp, which allows Meta to recognise the browser from one visit to the next, kept for 90 days.
• Meta’s cookies: if you are logged in to Facebook or Instagram in the same browser, Meta may also read or set its own cookies on its domains, for example fr.

For the collection and transmission of this data, Krafter SAS, the publisher of Melimelo, and Meta Platforms Ireland Limited act as joint controllers. Meta is solely responsible for the processing it carries out afterwards, described in its privacy policy. Meta may process this data outside the European Union, in particular in the United States, under the EU-US Data Privacy Framework.

What we do not use

For the avoidance of doubt, here is the list of technologies that Melimelo does not use on its website:

• Google Analytics, Matomo, Plausible, Mixpanel or any other audience measurement tool
• Google Tag Manager or equivalent
• LinkedIn, TikTok, X (Twitter) or other ad network pixels, and the Meta pixel on any page other than /links
• Other advertising cookies from third-party ad networks
• Chat tools or support widgets that would set third-party cookies
• Embedded maps or videos that would rely on third-party tracking scripts

This list reflects the state of the website on the date of the last update of this policy. Any change will be reflected here.

Managing cookies and opting out of the pixel

Your browser lets you configure or delete the cookies set by the websites you visit:

• Safari: Settings → Safari → Advanced → Block All Cookies
• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data

To stop the Meta pixel from working, you can delete the _fbp cookie, block cookies from melimelo.co, turn on your browser’s enhanced tracking protection or use a tracker-blocking extension. If you have a Facebook or Instagram account, the “Your activity off Meta technologies” section of your settings also lets you disconnect this activity from your account.

Please note: blocking all cookies on all websites may prevent some services from working properly, on Melimelo as elsewhere.

Installed apps

The installed Melimelo apps (iPhone, iPad, Android, Mac and Windows) do not set cookies in the web sense. They use your operating system’s native local storage mechanisms to keep your login session and the cache that keeps the household available offline. The app on iPhone, iPad, Android and Mac, like its browser version at app.melimelo.co, does however include audience measurement. This data and the cookies of the browser version are described in the privacy policy.

Changes to this policy

This cookie policy may change if Melimelo changes the tools used on its website. The date of the last update appears at the top of this page. Users are informed of any substantial change via the app or by email.

Contact

For any question about this cookie policy or about Melimelo’s privacy practices, you can write to hey@krafter.io.